Free Chiropractic Marketing

Chat Bots/Messenger Bots Defined ​

A Messenger Bot is also called a Chat Bot. It’s software that enables a chiropractor to communicate with patients or prospects inside their messaging apps. A Bot is basically software for automating tasks. Therefore, a Chat Bot automates conversations and it can be included in the FB Messenger.
Chat Bots or Messenger Bots perform the following tasks:
  • Initiating conversations or sending follow-up messages.
  • Giving estimates or quotes.
  • Taking payments or generating sales.
  • Automating customer service tasks.
  • Serving effective marketing funnel components.
Prospects can opt-in to start receiving future messages or information without availing their contact details.
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Why Care to Know More About Messenger Bots? ​

There is a huge market that chiropractors can benefit from.
Facebook data shows that:
  • There are more than 1.3 billion active users of Facebook Messenger every month.
  • Messaging is used by almost 20 million active Facebook pages every month.
  • More than 7 billion conversations are done on Messenger each month.
  • Businesses and people send more than 2 billion messages every month. This includes both people initiated and automated messages.
  • Messenger has about 200,000 Bots. This is double the April 2017’s number.
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How Powerful Is the Use of Chat Bots?

The use of Chat Bots has numerous benefits for chiropractors.
These include:
  • Chat Bots create deeper engagement level with clients and prospects.
  • Open rates for follow-up messages on Bots are significantly higher than on email.
  • The click through rate for Chat Bots is significantly higher than that of email.
  • Conversion rates from Chat Bot to sale/lead are higher. ​

Application of Messenger Bots in Marketing

If you have done sales before, you are aware that 80 percent of sales conversion occurs during the 5th or even after more contacts on average. This is also the case for online marketing. As such, it’s crucial to have a way of keeping in touch with potential clients/patients after making the initial contact or engagement. Doing so increases your chances of converting initial contacts into qualified leads and eventual sales.
Messenger Bots serve as effective tools for initiating conversions with prospects and nurturing them to the right point of converting them into a phone call, appointment, or sale.
Your Chiropractor practice needs to engage the audience through Messenger Bots. Essentially, Messenger Bots provide the solution that your practice needs to always remain at the forefront of the minds of your patients and stay relevant. ​

Tips for Setting up Messenger Bots ​

​ When setting up your messenger bots, plan ahead. Know your goal or objective.Ask yourself the following questions:
  • Do you need a Messenger Bot to assist you with customer service?
  • Does your practice receive similar questions more often?
-In that case, you may need a bot for handling FAQs?
  • Do you need a bot to assist you in driving audience engagement?
-In that case, ask prospects to type keywords in your social media posts to provide an opt-in in order to receive more information like cheat sheet or report.
-Set up a bot that acts as an auto-responder by providing fee content for a specified amount of time.
  • Do you plan to hold an event?
-If yes, set up a bot that sends reminders or the latest information.
No matter what you need a bot for, ensure that you remain consistent with a clear goal in mind.

Marketing Funnels ​


​How to Get Prospects Opt-In
Getting a prospect op-in involves provision of something valuable to them. In turn, they feel at ease to give you their details like name, email address, and in some cases, phone number. By giving you these details, they permit you to send them messages mostly through email marketing.
Traditional Approach
Ad/Landing Page/Opt-in form (This request email, phone, and name)/Follow up Email Campaign.
The problem
The major problem with this approach is that most people don’t want to provide contact information. Conversion rate for opting-in is typically around 20% even with an excellent landing page.
Better Approach
Ad/Landing Page or Messenger/Messenger Nurturing Campaign
The Solution
A Messenger Bot allows people to opt-in in order to receive follow up messages without providing contact information. Thus, resistance is minimal with this approach.
You can also accomplish this using several methods like requesting prospects to click on a provided button. Such a button can be “Get my Report” or typing in a designated keyword.
This can be followed by tagging them and eventually sending follow-up sequences on the basis of their behaviors, actions, or interests.
This approach increases conversions significantly because it is better targeted than email campaigns.
The Don’ts of Messenger Bots
  • Don’t act like a typical salesperson
  • Don’t sell without giving prospects value
Essentially, make sure that you always provide content with tricks, strategies, and tips before making an offer. Nobody wants messages that only sell without giving value.
Email Marketing Vs. Facebook Chat Bots
Even with a large email list, getting maximum returns from email marketing is still challenging. That’s why chat bots remain a powerful channel for marketers.
Here are the differences in terms of email marketing versus chat bots performance.
Email Marketing
  • 85% deliverability
  • 24.8% open rate
  • 4.2% click through rate
Facebook Chat Bots
  • 95% deliverability rate
  • 80% open rate
  • 30% click through rate
Now imagine doing this with an email list of 100,000 people. Here is the breakdown of the numbers.
Email Marketing
  • List size- 100,000
  • 85,000 delivered
  • 24,800 opens
  • 1042 click-throughs
Facebook Chat Bots
  • List size- 10,000
  • 95,000 delivered
  • 80,000 opens
  • 30,000 click-throughs
Time to Get on Board
Just like with other new services on social media, it’s important to try this out the soonest possible. Mastering the use of Messenger Bots in a marketing campaign enhances your chances of getting better returns. Several national brands have used Messenger Bots successfully.
Who Can Use Messenger Bots?
Messenger Bots can be used in a business of any type.
Here are the top 5 verticals for the businesses on Facebook Messenger in 2017:
  1. Medical services/professional services
  2. Retail
  3. Local entertainment
  4. Public good
  5. Media
In addition to being very effective tools for engagement, Chat Bots enable you to take the same traditional email marketing principal while improving your delivery system significantly. Talk to me about developing your Messenger Bot today!


We’ve created a messenger bot to show you how the automation works. Please go to this link to test and then schedule a call with us: https://m.me/rrgmarketinginoptions and type “Chiropractor Smart Bot“
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