Free Chiropractic Marketing
Chat Bots/Messenger Bots Defined A Messenger Bot is also called a Chat Bot. It’s software that enables a chiropractor to communicate with patients or prospects inside their messaging apps. A Bot is basically software for automating tasks. Therefore, a Chat Bot automates conversations and it can be included in the FB Messenger.
Chat Bots or Messenger Bots perform the following tasks:
Why Care to Know More About Messenger Bots? There is a huge market that chiropractors can benefit from.
Facebook data shows that:
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How Powerful Is the Use of Chat Bots?
The use of Chat Bots has numerous benefits for chiropractors.
These include:
These include:
- Chat Bots create deeper engagement level with clients and prospects.
- Open rates for follow-up messages on Bots are significantly higher than on email.
- The click through rate for Chat Bots is significantly higher than that of email.
- Conversion rates from Chat Bot to sale/lead are higher.
Application of Messenger Bots in Marketing
If you have done sales before, you are aware that 80 percent of sales conversion occurs during the 5th or even after more contacts on average. This is also the case for online marketing. As such, it’s crucial to have a way of keeping in touch with potential clients/patients after making the initial contact or engagement. Doing so increases your chances of converting initial contacts into qualified leads and eventual sales.
Messenger Bots serve as effective tools for initiating conversions with prospects and nurturing them to the right point of converting them into a phone call, appointment, or sale.
Your Chiropractor practice needs to engage the audience through Messenger Bots. Essentially, Messenger Bots provide the solution that your practice needs to always remain at the forefront of the minds of your patients and stay relevant.
Messenger Bots serve as effective tools for initiating conversions with prospects and nurturing them to the right point of converting them into a phone call, appointment, or sale.
Your Chiropractor practice needs to engage the audience through Messenger Bots. Essentially, Messenger Bots provide the solution that your practice needs to always remain at the forefront of the minds of your patients and stay relevant.
Tips for Setting up Messenger Bots
When setting up your messenger bots, plan ahead. Know your goal or objective.Ask yourself the following questions:
-Set up a bot that acts as an auto-responder by providing fee content for a specified amount of time.
No matter what you need a bot for, ensure that you remain consistent with a clear goal in mind.
- Do you need a Messenger Bot to assist you with customer service?
- Does your practice receive similar questions more often?
- Do you need a bot to assist you in driving audience engagement?
-Set up a bot that acts as an auto-responder by providing fee content for a specified amount of time.
- Do you plan to hold an event?
No matter what you need a bot for, ensure that you remain consistent with a clear goal in mind.
Marketing Funnels
How to Get Prospects Opt-In
Getting a prospect op-in involves provision of something valuable to them. In turn, they feel at ease to give you their details like name, email address, and in some cases, phone number. By giving you these details, they permit you to send them messages mostly through email marketing.
Traditional Approach
Ad/Landing Page/Opt-in form (This request email, phone, and name)/Follow up Email Campaign.
The problem
The major problem with this approach is that most people don’t want to provide contact information. Conversion rate for opting-in is typically around 20% even with an excellent landing page.
Better Approach
Ad/Landing Page or Messenger/Messenger Nurturing Campaign
The Solution
A Messenger Bot allows people to opt-in in order to receive follow up messages without providing contact information. Thus, resistance is minimal with this approach.
You can also accomplish this using several methods like requesting prospects to click on a provided button. Such a button can be “Get my Report” or typing in a designated keyword.
This can be followed by tagging them and eventually sending follow-up sequences on the basis of their behaviors, actions, or interests.
This approach increases conversions significantly because it is better targeted than email campaigns.
The Don’ts of Messenger Bots
- Don’t act like a typical salesperson
- Don’t sell without giving prospects value
Email Marketing Vs. Facebook Chat Bots
Even with a large email list, getting maximum returns from email marketing is still challenging. That’s why chat bots remain a powerful channel for marketers.
Here are the differences in terms of email marketing versus chat bots performance.
Email Marketing
- 85% deliverability
- 24.8% open rate
- 4.2% click through rate
- 95% deliverability rate
- 80% open rate
- 30% click through rate
Email Marketing
- List size- 100,000
- 85,000 delivered
- 24,800 opens
- 1042 click-throughs
- List size- 10,000
- 95,000 delivered
- 80,000 opens
- 30,000 click-throughs
Just like with other new services on social media, it’s important to try this out the soonest possible. Mastering the use of Messenger Bots in a marketing campaign enhances your chances of getting better returns. Several national brands have used Messenger Bots successfully.
Who Can Use Messenger Bots?
Messenger Bots can be used in a business of any type.
Here are the top 5 verticals for the businesses on Facebook Messenger in 2017:
- Medical services/professional services
- Retail
- Local entertainment
- Public good
- Media
We’ve created a messenger bot to show you how the automation works. Please go to this link to test and then schedule a call with us: https://m.me/rrgmarketinginoptions and type “Chiropractor Smart Bot“