Benefits of Using Facebook Ads for Loan Officers
Every loan officer will agree that the modern mortgage business is largely a relationship business. To achieve long-term success, you must keep in touch with prospects and customers. The contemporary society uses social media networks like Facebook to interact. That means Facebook is one of the best places to reach, connect, and keep in touch with prospects and customers. Facebook ads for loan officers provide the best way to create a strong social media presence and generate leads. That’s because it’s easy to run targeted, local Facebook ads that get mortgage leads streaming in.
Wrong approaches
Many loan officers don’t know how to use Facebook ads to get leads. Some of them rely on realtors to get leads. Others buy radio ads that suck or flyers with the hope that prospects will call them. Even worse, some loan officers spend money on happy hours hoping that realtors will notice them and maybe offer them some business. These are ineffective and outdated lead generation methods for loan officers.
Why use Facebook ads to generate leads
If you have been using any of the approaches mentioned above to get leads, it’s the high time you changed how you do business. You need to implement inexpensive and targeted Facebook ads to get leads, long-term referral relationship, and value for your money and effort.
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Here are some of the benefits of Facebook ads for loan officers:
After that, you can always choose your custom audiences rather than do the normal targeting whenever you create a Facebook advert. Among the ideas that you can market to this database include market updates, featured properties, contests, and personalized thank you messages or videos.
On the week that follows, you can find a realtor listing a property worth $415,000 and tell them that you have 1,000 potential buyers within their price range and do some co-marketing. You can also do the same for separate investors and home sellers by running different Facebook ad videos.
Facebook ads for loan officers enable them to spread the word about their businesses with more clarity. They keep their businesses appearing in the newsfeeds of the target audiences and this keeps them at the top of their minds. Facebook ads are definitely something that every loan officer should consider particularly because Facebook is the largest social network with over 1 billion active users.
- Custom advertising
After that, you can always choose your custom audiences rather than do the normal targeting whenever you create a Facebook advert. Among the ideas that you can market to this database include market updates, featured properties, contests, and personalized thank you messages or videos.
- List properties to generate quick leads
- Segment buyers with Facebook Video ads
On the week that follows, you can find a realtor listing a property worth $415,000 and tell them that you have 1,000 potential buyers within their price range and do some co-marketing. You can also do the same for separate investors and home sellers by running different Facebook ad videos.
- Showcase your newsletters
- Run mini-promotions
Facebook ads for loan officers enable them to spread the word about their businesses with more clarity. They keep their businesses appearing in the newsfeeds of the target audiences and this keeps them at the top of their minds. Facebook ads are definitely something that every loan officer should consider particularly because Facebook is the largest social network with over 1 billion active users.
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